If you dont consider Ghostbusters a box office failure …
If you don’t consider Ghostbusters a box office failure, how do you define a failure?
After two weekends, Ghostbusters will have a domestic gross in the $85 million range and will have earned around 66% of what it will from theaters in North America; and this would mean the lifetime domestic earnings would be around $135 million. On top of that, the foreign box-office will probably represent under 40% of the worldwide box-office which puts this movies’ worldwide box office total in the $225 million range. Even if you assume that the studio earns 50% of the box office, this means that Sony would have earned $112.5 million off of a movie that cost $144 million to produce and (probably) another $100 million to market; for a total loss of about $130 million.
How much money does a movie have to lose before it is a failure?